Thirty Years of Success Unlocks Opportunities for a Stronger Future
CET Group Celebrates its 30th Anniversary
On October 11, 2026, CET Group reached a defining milestone: thirty years since its founding. Centered around the theme "ONE FORCE · ONE DIRECTION," a two-day anniversary celebration brought together global partners from across borders and time zones to honor three decades of shared success.
As the saying goes, "Distance cannot separate those with shared goals; synergy ensures long-term progress." This celebration paid tribute to CET’s three decades of achievements while marking a transformative new starting point. Standing on a new historic threshold, the Group aims to deepen its global strategic footprint, reshape the value system of the OA imaging compatible consumables industry, and create a high-quality future alongside its partners worldwide.
The event featured a comprehensive five-part program starting with a Welcome Party, a Technology Summit, a 30th Anniversary Celebration, a Magic Gala, and finally a CET Imaging Industry Park site tour. Together, these experiences delivered immense business value and forged deep emotional connections with over 200 guests from around the globe.
Welcome Party: Warm Connections and Shared Joy
On the evening of October 10, the festivities kicked off with an intimate Welcome Party. Serving as the opening icebreaker, the gathering allowed guests from home and abroad to unwind and reconnect over fine wine in a relaxed, elegant atmosphere.
Steven Ma, Founder, Chairman, and CEO of CET Group, alongside Vice President Ivy Yu, opened the evening with welcome remarks, extending warm greetings and heartfelt wishes to all global partners. Members of the international CET team then greeted guests in multiple languages, bridging cultural boundaries and fostering an inviting global community. Set against the backdrop of live jazz with dynamic DJ sets and an interactive mixology performance, guests enjoyed an unforgettable opening night.
Remarks by Steven Ma, Founder, Chairman, and CEO of CET Group
Remarks by Ivy Yu, Vice President of CET Group
The CET International Team Greets Guests in Multiple Languages
Technology Summit: Industry Insights and Future Horizons
At 9:00 AM on October 11, the CET Group Technology Summit officially convened. As one of the core programs of the anniversary series, the summit focused on industry trends, product value, and global collaboration, exploring the evolving landscape of compatible consumables and strategies for sustained value creation.
Steven Ma delivered the opening keynote address, titled "Integrating Global Thinking, Being a Transformer, Envision the Future," outlining CET's forward-looking global strategy.
"Only companies with true global operational capabilities, rigorous compliance standards, and a steadfast commitment to sustainable development can stand firm on the international stage and become true world-class enterprises," Steven noted.
He emphasized that long-term trust and shared value must serve as the foundation of modern business partnerships. Enterprises must build tighter collaborative networks across global supply chains and customer bases, moving beyond pure competition toward win-win synergy.
In the face of AI integration, market consolidation, and shifting demand patterns, Steven advised leaders to balance bold investments in emerging technology with robust risk-mitigation buffers—boosting organizational resilience through swift decision-making and precise execution. He called on global partners to unite through joint initiatives to proactively shape the future amidst uncertainty.
Following the keynote, Demi Dai, Vice President of CET Group, delivered a presentation titled "From Product to Trust: The Next Era of Value for Compatible Consumables Will Come from Greater Certainty, Not Lower Prices."
Addressing the fundamental redefinition of industry value, Demi stated:
"Moving forward, market demand is shifting away from cheap and uncertain options. Customers need products backed by reasonable costs, consistent quality, reliable service, and long-term trust. CET is committed to delivering a stable product ecosystem, transparent operational support, rigorous quality control, professional validation, rapid issue resolution, long-term supply assurance, and partnerships built on mutual growth."
Demi Dai, Vice President of CET Group
The summit also featured two high-level panel discussions:
Panel 1: Breakthroughs and Growth Potential for Compatible Consumables in the Global Market
Hosted by Vice President Ivy Yu, this session brought together distributors spanning five continents. Drawing on frontline regional experience, panelists analyzed shifting end-user demands and new growth avenues amid the trend toward a paperless office. To tackle declining print volumes, margin pressures, and channel evolution, participants agreed that optimizing product structures, driving operational efficiency, and shifting toward service-oriented business models are essential. Moving forward, CET will leverage its engineering and technological strength to enhance R&D and supply chain empowerment, deepening strategic alliances to unlock new global opportunities.
Panel 2: Outlook Across Materials, Supply Chains, and Shifts in the Future of Global Markets
Hosted by Vice President Demi Dai, this panel featured executive leaders from four key supply partners: Mitsubishi Chemical Corporation, Fujikura Kasei Co., Ltd., Sanyo Chemical Industries, Ltd., and Nagase & Co., Ltd. Panelists addressed raw material price volatility and tightening environmental regulations, concluding that building supply chain resilience and maintaining product consistency are fundamental to long-term survival. Furthermore, eco-friendly, high-value, and differentiated products will serve as the industry's next primary growth engines. CET will continue to expand co-R&D initiatives with global material suppliers to accelerate green product upgrades and drive sustainable development across the sector.
Anniversary Celebration: Honoring Milestones, Celebrating Excellence
On the afternoon of October 11, the 30th Anniversary Celebration officially opened with an immersive flight-themed check-in experience. Guests "checked in for boarding" to embark together on the "CET Special Flight" toward the future.
Steven Ma opened the ceremony by expressing his deepest gratitude to global suppliers, distributors, and CET team members worldwide. He reflected on the company's 30-year journey and reaffirmed CET’s unwavering commitment to growing alongside its global partners.
A 30th-anniversary retrospective documentary then made its official premiere. Taking the audience back to the company’s founding in 1996, the film traced CET’s global expansion, highlighting three decades of achievements in R&D, smart manufacturing, and quality management. Authentic operational footage demonstrated how CET translates its commitment to premium quality into daily execution. The atmosphere reached an emotional peak during the closing montage, which showcased years of shared moments between CET and its international clients.
The grand launch ceremony followed, witnessed by all attending guests. Executive leaders and partner representatives stepped onstage to insert CET’s self-developed toner cartridges into the launch mechanism, bringing CET's first 30 years to a triumphant close and inaugurating a bold new chapter.
CET’s 30-year legacy rests upon the dedication and trust of its global network. To honor partners who have made exceptional contributions, CET held a special awards ceremony, presenting accolades across multiple categories, including sales performance, market share breakthroughs, brand impact, and strategic collaboration. Each trophy represented years of shared effort, honoring past achievements while writing a new chapter for mutual growth.
Magic Gala: A Night of Magic and Celebration
On the evening of October 11, the "Magic Gala" dinner opened with a celebratory toast led by Steven Ma and the executive leadership team.
With a theme of Wonder and Innovation, the evening featured close-up magic and large-scale stage illusions that captivated guests throughout the night. Accompanied by live dance performances and music, global partners raised their glasses to toast CET’s 30-year milestone.
During the grand finale, the magician invited Steven Ma and guest representatives onstage to select four cards. When combined, the cards revealed the message "WIN-WIN," symbolizing CET's commitment to achieving shared global success alongside its partners.
CET Imaging Industry Park Visit: Manufacturing Excellence in Action
On October 12, global partners visited the CET Imaging Industry Park for an immersive tour of production lines and facilities. Guests observed firsthand CET's lean manufacturing practices and stringent quality control protocols across its compatible consumables and toner product lines.
Thirty Years of Success Unlocks Opportunities for a Stronger Future
Thirty years marks both a historic milestone and a dynamic starting point for CET Group. From its humble origins manufacturing lamps for printers to becoming a global leader in OA imaging compatible consumables, CET has built its foundation on technological innovation and customer-centric values, serving clients in over 100 countries.
While time and markets evolve, CET’s commitment to delivering lasting value to its clients remains unchanged. Standing at this 30-year milestone, CET Group looks forward to walking hand-in-hand with its global partners—delivering more reliable products, professional services, and open collaboration as we go together into the next era.