Steven Ma

Steven Ma

CET Founder, President & CEO

I vividly recall how CET has developed over the years. We began as a small copier and printer lamp shop and have since become a leading worldwide manufacturer of high-quality compatible printer and copier products. Today, CET serves thousands of customers in more than 100 countries. During the difficult global recession, our extraordinary vision allowed us to further advance and achieve breakthrough success. I am grateful to have employees who encourage each other, seek new market opportunities and welcome new challenges.

CET has always remained curious about changing markets and new technologies, knowing that future competition will depend on innovation, brand awareness, internal management and sustainable development. To continue our rapid company growth, we have dedicated our efforts to ongoing improvement and continual innovation. Every CET employee is given the opportunity to advance and contribute regardless of their position.

We devote ourselves to providing advanced and trustworthy products, while staying true to the same principles from when we first started. We remain strongly committed to developing products and solutions that increase your profitability and help you succeed!

CET Headquarter Executive

  • Demi Dai

    Demi Dai

    Vice President

    Demi joined CET Group in 2013 and currently serves as Group Vice President. She is responsible for CET’s global toner business and in-depth operations in the Japanese market, while also overseeing the Group's human resources management team.

  • Ivy Yu

    Ivy Yu

    Vice President

    Ivy joined CET Group in 2013 and currently serves as Group Vice President. Starting her career in frontline international business roles, Ivy advanced to lead global operations, overseeing the Group's overseas sales strategy development, dealer network expansion, and systematic infrastructure construction.

  • Hank He

    Hank He

    Vice President

    Hank joined CET Group in 2016, currently serves as Vice President. With a Master's degree in Polymer Materials and Senior Engineer certification, he oversees comprehensive management of the Production Center, Quality Control Center, and Materials Laboratory.

  • May Xiong

    May Xiong

    DIRECTOR OF DOMESTIC SALES

    May joined CET Group in 2003, currently serves as Domestic Sales Director. She is responsible for formulating domestic market sales strategies, optimizing national sales network deployment, and overseeing operational management of domestic branches.

  • Sunny Zhang

    Sunny Zhang

    Chief Operating Officer

    Sunny Zhang joined CET Group in 2017, currently serves as Director of the President's Office, overseeing daily operations of the President's Office, R&D Center, Process Technology Department, and Administration Department.

Overseas Sales Team

  • Monica Pang

    Monica Pang

    Sales Manager - Europe & Oceania

  • Joe Steingberg

    Joe Steingberg

    Vice President, Sales & Marketing of CET USA

  • Emma Bruno

    Emma Bruno

    North America Sales Manager of CET USA

  • Paola Simas

    Paola Simas

    South American Sales Manager of CET USA

  • Anzhelika Knizhnik

    Anzhelika Knizhnik

    General Manager of CET Russia

  • Robin Mowatt

    Robin Mowatt

    General Manager of CET AME