Steven Ma-CET Founder, Chairman of the Board, and CEO

President's Note

I vividly remember how CET has developed over the years. We began as a small copier and printer lamp shop and have since become a leading worldwide manufacturer of compatible printer and copier parts. Today, we serve thousands of customers in more than 100 countries. Even during the global recession, our extraordinary vision has allowed us to achieve breakthrough successes. I am grateful to have employees that encourage each other, pursue new market opportunities, and prosper in the face of new challenges.

Our company has always remained curious about changing markets and new technologies, as future competition will depend on innovation, brand awareness, internal management, and sustainable development. To continue rapid company growth, we have dedicated our efforts to sustained improvement and continual innovation. Every employee has the opportunity to develop and contribute to the company.

We devote ourselves to providing advanced and trustworthy compatible products. Our goal is to develop products and solutions to increase your profitability and to help you grow your business.

Company Executives

  • Demi Dai
    General Manager
  • Ruxu Wang
    Vice General Manager of Production and Operation
  • Athena Li
    General Manager of CET USA
  • Mei Xiong
    Vice General Manager
  • Ivy Yu
    Vice General Manager
  • Xianghe Zhang
    CFO(Chief Financial Officer)
  • Demi Dai General Manager

    Demi, the General Manager, is responsible for the administrative management of HQ and manufacture plant of CET as well as strategy formulation. She has substantial management experience and is expert at leading and motivating team members.

  • Ruxu Wang Vice General Manager of Production and Operation

    Ruxu is a senior mechanical automation engineer who joined CET in 1996. He has more than 17 years of copier and imaging production management experience and is known for his ability to think creatively and solve strategic problems. For more than 10 years, he has led CET's production team in implementing sustained technological improvements and has continually improved the quality of CET products. "I am passionate about this community and my work, and I'm very honored to be able to serve everyone. My mission is to provide customers with satisfactory products, and I believe that we will be able to do even better for you in the future!"

  • Athena Li General Manager of CET USA

    Athena joined CET in 2006 and was promoted at the end of 2008 to General Manager of the US branch. She is responsible for overseeing all aspects of the company's operations. Throughout her years of career, she has held fast to the code of conducting business in good faith and of treating all with honesty and kindness. As the leader of the young and enthusiastic team at CET USA, she keeps them together on a course of continuous development. The goals of her future work will be to guide this team in continuing to make the most of commercial opportunities and to achieve new breakthroughs in sales development. She is actively formulating different marketing strategies to give the CET brand a more sustained impact throughout the US and Latin American markets!

  • Mei Xiong Vice General Manager

    Since joining CET in 2003, Mei has managed several different departments. She was promoted to the position of the Vice General Manager of Production in 2009. With ten years of experience in management, she is serious and rigorous in her work. She also is very good at planning, organization, and communication, as well as identifying and analyzing problems. "CET is a big family and everyone here is confident, happy, strong, grateful, and hopeful. I know that we can make progress together and share with each other".

  • Ivy Yu Vice General Manager

    Ivy joined CET in 2006, was promoted as the Manager of the International Sales Division in 2008, and was later promoted to Sales Director in 2013. "I am very thankful to my customers for their support these past several years. While doing business together, we have established deep friendships, as we have strived to expand markets on a win-win basis! The CET sales team is devoted to becoming your most indispensable sales consultant!"

  • Xianghe Zhang CFO(Chief Financial Officer)

    Xianghe has spent over 20 years in the financial services industry. He is a highly organized CPA, CTA and his experience includes working as a banking regulator, accountant, investor and financial advisor. In 2015, he joined CET as CFO. His mission is to help maintain our financial viability, while taking a proactive approach to achieve future goals.

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