Addis Ababa, Ethiopia, April 16, 2025 – CET Group showcased its innovative technological capabilities and localization strategy at the RT VIP Imaging Expo - MEA 2025, injecting sustainable development momentum into the OA industry across the MEA regions.

At the exhibition, CET presented many premium-quality products tailored to local market demands, including drum units, double layer drum cleaning blades, long life OPC drums, CET patented toner cartridges, water foam fuser rollers, fuser assemblies, fuser fixing films, paper pickup rollers, and PCR charging rollers. These products, compatible with mainstream models from Konica Minolta, HP, Kyocera, and Sharp, have undergone validation in nearly 200 different markets. Through continuous innovative iterations, CET’s products are providing reliable support for efficient office equipment operations throughout the MEA regions.

CET's dedicated cultivation of the MEA market has established long-term, stable partnerships with numerous clients, creating mutually beneficial collaboration and relationships. To address the region's growing demands, CET has implemented localized product and service strategies while offering region-specific solutions that integrate profound insights into diverse local usage scenarios – from product design to technical implementation. These customized solutions not only fulfill diverse client requirements but also demonstrate CET's steadfast commitment to the MEA market and its long-term strategic vision.

Furthermore, CET remains committed to driving value chain upgrades in the global office equipment industry through its own independent R&D innovation. In the MEA market, CET is focusing on addressing practical user challenges through customer-centric technological development to earn widespread market recognition and acceptance. As its localization strategy progresses across the MEA regions, CET will continue empowering its partners with exceptional solutions, and jointly charter new development blueprints for their markets.