CET Group CEO Steven Ma’s Annual Address: A Long Road Ahead, Shared Success Leads the Way
Time flies. Unconsciously, CET has weathered the storms of 2025 and stepped into its thirtieth year.
Looking back on the past year, business and endeavor were interwoven. We conquered new technologies one by one, witnessed data curves fluctuating and surging, and marked our growth and breakthroughs. In the relentless flow of time, we have moved forward like the hands of a clock, leaving our footprints on the wheel of each passing year.
2025 was a year marked by both transformation and challenge. Despite an uncertain market environment, CET’s overseas sales performance reached 106% of the 2024 level, with sales profit achieving 101% compared to the previous year. This sustained growth was driven by two key factors: strong market recognition of the CET brand and high-quality products. We are committed to delivering exceptional products to our valued customers, achieving mutual success, and building distinctive brand value. With cutting-edge technology and high-quality compatibility, CET products lead the industry.
In the face of a volatile global economy, we have remained calm and moved forward steadily. In July, even as I found myself uncertain about future plans, I never lost sight of direction. Though the world is vast and ever-changing, with new challenges emerging constantly, we know that staying grounded is the key to navigating it all. In an era of accelerating AI and overwhelming information flows, holding firm to our convictions is more important than ever.
“Rather than predicting the future, we choose to create it.” In these rapidly changing times, we build on a foundation of trust, belief, and confidence. With unwavering commitment, we contribute to the progress of our industry and earn the trust of our customers. We believe that no matter how tough the road ahead may be, we will always have partners and allies walking alongside us.
Successful entrepreneurs need the courage for “creative destruction” in turbulent markets—constantly breaking through existing norms to achieve renewal and rebirth. The CET team, with its expertise and talent, will continue to accelerate, persevering a step further through challenges and adapting more swiftly to change. After 29 years of weathering storms, CET no longer fears the cycles of time. Instead, we have become part of those cycles—enduring through time and thriving amid change.